Established in 1968 and headquartered in Lishui City,
Zhejiang Prov., Nice Group specializes in manufacturing Cleaning Products and is
entitled to Import & Export Right. Despite the Headquarters, Nice Group sets up
production bases in Yiyang of Hunan, Chengdu of Sichuan, Zhengding of Hebei, Siping
of Jilin and Urumqi of Xinjiang respectively, and forms the largest production base of
Soap and detergent powder Industry of China. Since 1994, the sales volume of laundry
powder, soap and liquid detergent has been steadily in the first place in China. In 2005,
NICE ranked top 8 of the world enterprises in the industry.