Home>About Nice>Group History
 
 
!!!!!Company Growth!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Jan. 2005 First overseas subsidiary of Nice ---Nice Dubai Co.,Ltd. was incorporated in Dubai U.A.E.
Sep.5th,2004  Ranked among Top 500 China Enterprise for three consecutive times.
Aug.23rd,2003 Ranked among Top 500 China Enterprise continuously.
Nov.28th ,2002
Nice Yiyang Co., Ltd. was established and put into production. In June 2003, Nice Chengdu Co., Ltd. was established and put into production. In November, Nice Siping Co., Ltd. was established and put into production. In December, Nice Zhengding Co., Ltd. was established and put into production. So far the four external production bases of Nice have all been put into production, and they, together with the headquarters of Nice, have formed five production bases in China. Nice becomes the largest modern wash product manufacturing base in the world, all equipped with first-class facilities.
Aug.29th ,2002 China Enterprise Confederation announced that Nice Group ranked 221st position among Top 500 China Enterprise in 2002.
Jan. 2002 Washing powder project phase 3 of Nice Headquarters was completed, with annual capacity of 500000 tons, and is the largest washing powder production base in China.
Dec.31st,2001 China SAIC(State Administration For Industry&Commerce) approved the incorporation of Nice Group, and Mr. Zhuang Qichuan was appointed the president.
Dec.5th ,2001 Construction of Nice Yiyang Co., Ltd. was started. Nice started its plan for establishing production bases in Siping, Jilin Province (in northeast China), Zhengding, Hebei Province (in north China), Xinjin Sichuan Province (in southwest China) and Yiyang, Hunan Province (in south China).
Nov.30th ,2001 Nice Group Lishui Trade Co., Ltd. was established.
Oct. 1999 Nice Group ranked 18th position among Zhejiang¨s top 200.
Sept. 1999 The construction of the largest washing powder tower of China was completed and put into production, and started large-scale production of DIAO Brand washing powders. In November, output and sales of DIAO Brand washing powder came the first in China, and Nice became the largest manufacturer of washing powder in China.
Mar.29th,1999 Zhejiang Eagle Household Cleaners Co., Ltd. was incorporated.
Mar.12th,1997 Lishui Nice Packaging Co., Ltd. was incorporated.
Dec. 1995 First declared our target of becoming a company close to the global first class companies.
Jan.12th ,1994 Transformed to Zhejiang Nice Chemical Co., Ltd., and Mr. Zhuang Qichuan was appointed the chairman and general manager.
May 1st ,1992 Nice and Hong Kong Likang Development Co., Ltd. jointly formed a joint venture ^Zhejiang Nice Daily Chemical Co., Ltd. ̄.
Jan.21st ,1985 Zhuang Qichuan was elected democratically to be head of the factory.
Jan. 1982 Various contractor responsibility systems were executed.
June 1979 Lishui 57 Chemical Factory was separated from Lishui 57 Cadre School and was renamed Lishui Chemical Factory.
Aug. 1968 During the ^Cultural Revolution ̄, Nice¨s predecessor----Lishui 57 Chemical Factory was established, which was founded by a group of old cadres and was under the control of ^57 Cadre School ̄.
!!!!!Product and Brand Growth!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
June 23rd,2005 China PTO(Patent and Trademark Office) recognized NICE Brand as China Well-known Trademark.
Sep. 2004 CNICE toothpaste was launched .
Jan.6th,2004 DIAO Brand dishwashing detergent was approved to be exempted from national inspection. On September 01st, it was granted the title of China Top Brand.
Feb. 2003 DIAO Brand soap powder was launched, and was evaluated to be hi-tech product by Zhejiang Provincial Department of Science and Technology on August 1st.
Mar.23st,2002 DIAO Brand washing powder was recognized to be qualified for exemption from quality inspection by AQSIQ of China, which was the first in the same industry in China. In September 2002, DIAO Brand washing powder was recognized as China Top Brand by the AQSIQ.
Dec.29th,1999 China PTO(Patent and Trademark Office) recognized DIAO Brand as China Well-known Trademark.
Nov. 1999 Sales volume of DIAO brand translucent laundry soap and DIAO Brand washing powder leaped to first place in China.
July 1998 DIAO brand bleach laundry soap was launched.
Oct.18th,1996 The press release ^Sales Volume of DIAO Brand Super Performance Laundry Soap Comes First in China ̄ was held in Wenzhou.
Dec.12th,1995 Nice Group passed ISO9000 quality system certification and became the first enterprise to apply this quality system in the soap manufacturing industry in China.
Jan.20th,1995 DIAO Brand super performance laundry soap was evaluated Zhejiang's Famous Product.
Nov.15th,1994 ^NICE ̄ and ^DIAO ̄ Brand trademarks were recognized as Well-known Trademarks of Zhejiang Province.
Jan. 1994 DIAO Brand translucent laundry soap was launched.
Dec. 1993 DIAO Brand washing powder was launched .
Aug.2nd ,1993 NICE brand toilet soap was rated Zhejiang Famous Product.
Dec. 1992 DIAO Brand dishwashing detergent was launched .
June 1992 New-generation laundry soap ----DIAO Brand super performance laundry soap was launched.
Feb. 1991 NICE brand toilet soap came out .
June 1979 Started the production of Type 47 and Type 42 laundry soap and industrial glycerine .
Aug. 1968 Started the production of Type 47 Lishui brand laundry soap and industrial glycerine .
 
!!!!!Honors!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Apr.30th,2005 Mr. Zhuang Qichuan was elected National-level Model Worker.
Nov. 2004 . Elected one of Enterprises with Most Vitality in China for 2004.
Aug.19th,2004 Elected Top 10 Credit Stars of Zhejiang Province in 2004.
Jan.20th,2003 Mr. Zhuang Qichuan was elected deputy of The Tenth National People's Congress.
Aug. 2002 Awarded with the title of The State Excellent Enterprise For The Quality And Profitability.
April 2002 Rated as Model Credit Enterprise of Zhejiang Province.
Mar.8th ,2001 Mr. Hu Jintao, member of Standing Committee of Political Bureau of the Central Committee of the CPC and vice chairman of the PRC (current secretary-general of the Central Committee of the CPC and chairman of the PRC) had an interview with Mr. Zhuang Qichuan, President of Nice Group during the 4th Session of the 9th NPC .
Mar.14th ,2000 Mr. Jiang Zemin, former secretary-general of the Central Committee of the CPC and chairman of the PRC had an interview with Mr. Zhuang Qichuan, President of Nice Group during the 3rd Session of the 9th NPC.
Oct.22th,1998 Mr. Fei Xiaotong, former vice chairman of the NPC, well-known socialist and economist visited the Company and happily wrote the epigraph ^Nice does a great undertaking and overtakes global technology ̄.
Jan.21st,1998 Mr. Zhuang Qichuan was elected deputy of the 9th NPC.
Oct.1996 Awarded with the title of ^National Advanced Collective Enterprise of Light Industry ̄.
Dec.25th,1994 Awarded with the title of ^National Best Enterprise of Light Industry ̄.
!!!!!Contributions!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
July 27th,2004 Donated RMB 5 million to support the China (Lishui) International Photograph & Culture Festival ̄ for five consecutive years.
June 2002 Went to Seoul, South Korea to carry out the ^NICE·DIAO Brand 1000 People Cheering Team ̄ activity at 2002 FIFA World Cup.
June 7th,2002 Lishui Nice Healthcare Square was completed, for which Nice donated RMB10 million.
June 25th,1998 Nice Group donated goods and cash to support the fight against floods.